Apple revealed the iPhone 5 yesterday, but they also debuted a handful of other products: among them, the new “EarPods,” which come with the device.

“Just like fingerprints, ears are unique parts of the body,” says Apple. “Which means earbud headphones fit differently on everyone. So rather than use the speaker as the starting point for new headphones, Apple designers and engineers started with the ear. They tested over a hundred prototype designs on hundreds of people. All with the goal of creating earbuds that rest comfortably inside — and stay inside — a variety of ear types, while also producing quality sound. The result is a breakthrough for earbud headphones: Apple EarPods. They’re unlike anything you’ve ever seen or heard.”

Apple has now uploaded the EarPods promo video to YouTube, so check it out:

“Apple EarPods are just the beginning of the improved audio experience on iPhone 5,” Apple claims. “It’s designed with three microphones: one on the front, one on the back, and one on the bottom. The front and back mics work together to achieve beamforming — a technique that helps iPhone focus on sound from the desired location for clearer audio. New noise-canceling technology reduces background noise. So when you hold iPhone up to your ear in a loud room, you hear what matters most: the voice on the other end.”

More iPhone 5 coverage here. More from the Apple Event here.