The Beastie Boys have sure embraced viral marketing in past few months. They made a splash back in April when their star studded “Fight For Your Right Revisited Trailer” blew up the interwebs. The video, which served as a promotion for their then upcoming album Hot Sauce Committee Part Two, featured the likes of Seth Rogen, Jack Black, Will Ferrell and Danny McBride.

“Just in time” for Father’s Day The Beastie Beastie Boys have released a new video to promote their new album. This time, they are promoting the June 21st release of Hot Sauce Committee Part Two on vinyl. Yes, I am aware that Father’s day is this Sunday, June 19th. I’m sure the Beastie Boys are as well. Let’s not let math get in the way of this.

This one isn’t star studded, but it is so awesomely strange that it quickly makes up for that. A happy family sits down for a nice cookout, but things get interesting when dad starts to grill his vinyl collection. Check it out below –

So forget the coupons for a free car wash. Forget the ties, #1 Dad shirts and executive pen sets. Your father really wants some Beastie Boys. The album, released May 3rd in the U.S., has received pretty universal acclaim. This writer has regrettably failed to find the opportunity to give it a thorough listen, but I might have to remedy that this weekend.

This classic gem has put me in a great mood, enjoy – ALI BABA AND THE FORTY THIEVES!