Were you one of the millions of people who bought into the Guitar Hero craze all those years ago? You probably even have a few of the plastic instruments lying around. Well, you might want to dust them off as Activision is shutting off its DLC servers.
Activision announced today that all of the DLC for Guitar Hero, Band Hero and DJ Hero will be going offline on April 1. The mobile Guitar Hero game for iOS will also be pulled. As for the fate of your previously purchased songs or the online multiplayer servers, here’s the official statement:
Sad to say that the downloadable songs for the Guitar Hero, DJ Hero and Band Hero games, and the Guitar Hero mobile game will no longer be available after March 31, 2014. The Guitar Hero servers will stay online and any previously purchased downloadable content is unaffected by this change.
As a way of saying thank you to the community, Activison will have some song packs available at 50 percent off on PS3, Xbox 360 and Wii for all three franchises. There’s no mention of which song packs are on sale in the statement, but the sale will last until March 31. If you had any particular songs you wanted to get for any of the Guitar/Band/DJ Hero games, this is your last chance.
Those saddened by this news probably should have seen this coming as Activision killed off the Guitar Hero franchise years ago as sales dwindled in the face of consumer indifference caused by market saturation. Both Activision and Harmonix flooded the market with plastic instrument rhythm games and consumers just stopped caring. Sales went from millions one year to less than 500,000 the next. It was unsustainable and Activision pulled out before it lost more money on the franchise. It left open the possibility that Guitar Hero could come back, but this announcement makes that seem unlikely.
Last year, Harmonix ended weekly DLC updates for Rock Band in April. The DLC, however, is still available for those games and will likely remain available for some time.
Image via GuitarHeroGames/YouTube