Groupon's Breadcrumb POS App Gets New CRM, Management Features

Chris CrumBusiness

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At Money2020, Groupon announced a new update to its Breadcrumb POS app, adding some CRM and employee management features.

A new CRM feature lets businesses track customers and learn more about them, while storing their contact info and analyzing purchase behaviors, recording notes on their preferences.

Breadcrumb customer profile

Another feature lets businesses set functions for specific roles and employees, assigning transactions to individual people, filter sales and product reports, and track commissions and tips.

Groupon Breadcrumb

The app also lets you use the iPad's camera to scan standard barcode SKUs to edit items. They can also upload images for each menu item.

"Our team spent countless hours conducting on-premise research and interviewing merchants about their biggest point-of-sale obstacles," says Groupon's Varun Krishna in a blog post. "Today’s updates are a reflection of how a modern solution addresses some of these operational challenges."

The updated app is available in the App Store. An update earlier this year expanded its functionality to be useful to businesses beyond restaurants.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.