Groupon Continues To Revamp Its Leadership Team

Chris CrumBusiness

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Groupon continues to make big changes in its high-level executive offices. Groupon fired CEO Andrew Mason earlier this year. He was replaced by Eric Lefkofsky (pictured).

Today, Groupon announced that it has appointed four new executives. Robbie Schwietzer is the new Senior Vice President of Operations. Lisa Kennedy is the new Vice President, General Manager, of Groupon Reserve. David Kerr is the new Vice President, General Manager, of Home Services. Hoke Horne is the new Vice President of Global Commercial Finance.

As SVP of Operations, Schwietzer will be tasked with implementing, overseeing and growing the company's enterprise operations. He will report to COO Kal Raman and be based in Seattle.

Schwietzer previously spent a decade at Amazon where he held positions as VP of Amazon Prime, Director of International Retail, Director of Videogames and Software, Germany, and Senior Finance Manager. Before Amazon he worked for McKinsey & Company as an Associate Consultant.

As the leader of Groupon Reserve, Kennedy will also report to Raman, but will be based in New York. She founded deals site Hopscotch, and has served as EVP of E-Commerce for Quidsi (which operates, and She's also held senior positions at Scholastic, Time Inc. and the Guinness Book of World Records.

Kerr will be based in Chicago, and will report to VP, GM of Daily Deals Julie Szudarek. In his role, he will be expected to drive outreach to home and auto-related merchants, and create an new marketplace for customers to get deals from local service providers. He has held roles as the GM of eCommerce at Angie's List and President and CEO at NoInk Communications. He also served as Chairman of the Board for Jada Beauty.

Horne will also be based in Chicago, and will report to CFO Jason Child. He will lead Groupon’s Global Commercial Finance team. He has held executive positions at Juniper Networks and Microsoft.

“We’re thrilled to bring Robbie, Lisa, David and Hoke and their incredible caliber of talent to Groupon,” said Lefkofsky. “All four are well-regarded experts in their fields and will help take Groupon to the next level.”

Groupon stock is up in pre-market trading.

Image: Eric Lefokfsky (Twitter)

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.