Google announced today that the Google Search app for iPhone has been updated. The latest version is 0.9.0.7005.
- New way to switch between Web, Images, Places and more
- Improved help screen
- Removed Calendar alerts
- Google Instant Pages
- Minor bug fixes
The Instant Pages feature is probably the most noteworthy addition here. Google announced the feature back in June. Basically, Google begins loading the page it thinks you’re most likely to click on before you even click on it, so that by the time you do click on it, it loads instantly.
Instant Pages were launched in a new version of Chrome earlier this month, and the feature might prove even more beneficial for mobile, where load times can often take longer.
It’s worth noting that there are some analytics issues to be aware of regarding Instant Pages. More on that here.
That’s not the only new iOS offering we’ve seen from Google this week. On Tuesday, Google revealed a new iPad app called Google Catalogs. While it will eventually come to Android tablets, Google interestingly chose to launch for iPad first. That’s probably because research shows that at this point, things are pretty much iPad or nothing in terms of tablet interest. Google no doubt hopes to make a big impact on that with the acquisition of Motorola Mobility.