Google Releases Ad Celebrating Apple’s Adoption Of RCS

Google has released an ad campaigned aimed at iOS, but this time it’s a campaign celebrating Apple’s adoption of RCS for cross-platform texting. Google, as well as other companies, engaged...
Google Releases Ad Celebrating Apple’s Adoption Of RCS
Written by Matt Milano

Google has released an ad campaigned aimed at iOS, but this time it’s a campaign celebrating Apple’s adoption of RCS for cross-platform texting.

Google, as well as other companies, engaged in a long campaign to pressure Apple to into adopting RCS. While iMessage is an excellent messaging option for Apple devices, iMessage would fall back to old-fashioned SMS when communicating with Android. Advanced features, such as group management, read receipts, file sharing, high-quality media, and even encryption, are not supported by SMS. As a result, cross-platform communication was markedly inferior.

Now that Apple is finally replacing SMS with RCS as its cross-platform fallback option, Google is celebrating:

The video is a far cry from Google and Samsung’s previous jabs at Apple over its failure to adopt RCS.

Users should be able to enjoy the benefits of RCS-powered cross-platform messaging later this year.

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