Google has been “experimenting” with a new design for its search results pages, which gets rid of the underline on links, increases the font size, and gets rid of the colored boxes around ads in favor of a more organic look (don’t worry, they’re still labeled).

Google regularly does these “experiments” and tests, and many of them never see the light of day in terms of a broad roll-out. This one, however, is launching to everyone now.

Googler Jon Wiley (via Search Engine Roundtable) made the announcement on Google+:

Here’s a look:

What do you think?

What’s interesting is that Google just said the other day that this design was still just an experiment. At a search conference no less. Why not just make the announcement?

Image via Google