Google has added a Reviews tab to the Places for Business interface so that businesses can look at user reviews on Google itself, as well as from other web sources in one place.
“Now you can learn what your customers are saying about your business on Google and across the web, in one place,” says senior product manager Qasar Younis. “If you have a verified business listing, you will now see your customer ratings and reviews in the easy-to-use review inbox.”
“Reviews also allows you to start a conversation with your customers by directly responding to comments left by users on Google,” adds Young. “Are your customers happy with your service? Thank them for the kind words so they recommend you to their friends. Do they mention some areas for improvement? Ask them for suggestions so they visit you again.”
To use the feature, you just need to have a verified business. If your’e not verified, you can get go here to start the process.