Google announced that it giving six companies the ability to implement Google+ Page management into their tools, so businesses have an easier time integrating Google+ into their social media management mix.
These include: Buddy Media, Context Optional, Hearsay Social, HootSuite, Involver, and Vitrue.
“Businesses can create and manage their pages directly through Google+,” says Google+ Pages Product Manager Sarsa McKinley. “We are committed to working on enhancements and innovative features to offer businesses more flexibility and power to run their pages. We also recognize that some businesses use social media management companies to manage their presence across multiple social networks.”
“We are currently working with these companies so that we can experiment and get feedback,” she says. “They were selected based on their extensive experience helping brands and businesses manage and analyze their presence on social networks.”
Each of the companies will be offering a subset of their customers the ability to manage their Google+ Circles, publish to the social network and moniitor usage, Google says. Presumably, this will all be expanded to more customers in time.