Google announced that it is rolling out dynamic remarketing to advertisers in all verticals, including hotels, flights, real estate, classifieds, jobs, auto, finance and education. The company launched the offering for retailers last year.
"Dynamic remarketing shows site visitors tailored ads that feature the products they viewed on your website, and related products they might be interested in," says Jyoti Vaidee, Product Manager Dynamic Display Ads at Google. "Let’s say you sell cars and offer hundreds of makes and models in multiple cities. With dynamic remarketing, you can build one ad that will dynamically show tailored messaging to your site visitors, like the cars they engaged with on your site, and similar cars in that city and price range. Beta clients across multiple verticals reported a 2x increase in conversion rates and 60% reduction in CPA, on average, when they added dynamic ads to their remarketing campaigns."
"When advertisers add mobile targeting to their remarketing campaigns, we’ve seen conversion volume increase by 15% on average at the same price," adds Vaidee. "That's why all our dynamic remarketing templates are mobile-optimized to deliver ads seamlessly across screens. Dynamic remarketing with automated bidding can boost performance by calculating optimal bids for each impression in real-time. This means if you sell an $800 camera and a $20 flashlight, AdWords will automatically prioritize winning more of the $800 conversions than the $20 conversions. This helps to maximize the total value of your conversions, not just the number of conversions."
Google has a Hangout on Air scheduled for October 9th, which you can sign up for here. In other Google Ad news, the company also launched estimated cross-device conversions for display ads and automatic item updates for product listing ads.
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