Google is making an effort to get iOS developers more interested in Google’s offerings on the platform. Obviously Google generally focuses on Android developers, but given that the company has plenty to offer iPhone and iPad users, it makes a great deal of sense that they get more involved with that developer community as well.
Most app makers just want their products to be experienced by as many people as possible, and to make the app experience better for users regardless of what platform they’re using. Sometimes it takes a while to get an app on both iOS and Android, even if the developer has the resources to actually get it on both.
The point is that just because a developer has chosen to focus on Apple’s platform, they shouldn’t necessarily hesitate to take advantage of what Google has to offer them.
Google’s latest effort comes in the form of a new series of web videos targeting iOS developers. It’s called Route 85.
Todd Kerpelman says in the video, “You know, it’s funny. If you look at everything Google does with the iPhone and the iPad, we really do a lot, but for some reason people don’t think of us as an iOS company, and I don’t know why that is. Oh. Oh yeah, right. But the fact of the matter is we have a whole bunch of crazy-smart engineers that are building dozens of apps for iOS devices, and we have SDKs available. Everything from Maps to Analytics to games that you can use to power your own app.”
“But you know, maybe some of that’s on us,” he says. “Maybe we need to do a better job of reaching out to the community, and so that’s why we’re creating this series of videos just for you iOS developers. We’ll be telling folks about what new libraries we’re releasing for iOS and sharing some tips from our very own engineers.”
You can keep an eye on Google’s Developer Channel on YouTube for the videos as they’re released.
Image via YouTube