Google has released three new options for advertiser goals in the AdWords opportunities tab. These are:
1. Maintain or Decrease Cost – Identify ideas that might help you maintain or decrease your current spend.
2. Increase Traffic – Identify ideas that can help you get more traffic at varying cost levels.
3. Balance Cost and Traffic – Review a mix of ideas that are aimed at either increasing traffic or decreasing costs.
It has been a pretty busy month for the AdWords crew, it seems. The company recently added the " Analyze Competition " feature to the opportunities tab. They also launched a new click-to-call from Apps format, announced the Google Display Network, some changes to reporting, and the availability of sitelinks in all AdWords campaigns.
The new options are being rolled out globally, starting today.