Google announced today that it is merging Insights For Search into Google Trends, creating the “new Google Trends“.
Google Trends now includes features from both products, and the line chart and map have been updated to use HTML5-based Google Chart tools. This means the page can be loaded from mobile devices, and results can be visualized without scrolling. Google will also show “hot searches” not only for the United States, but for India, Japan and Singapore.
“We’ve seen so many examples of insights gleaned from Trends, from the Oscars to the Super Bowl; from shopping to elections; from our yearly Google Zeitgeist summary to the many we’ve found around the web,” says Yossi Matias, Google Senior Engineering Director in Search, Head of Google’s Israel R&D Center.
“Google Trends data can be used to better understand global trends — identifying health trends such as in flu trends, nowcasting in economics, and studies on the predictability of search trends,” Matias adds. “And it has been used in many scientific articles across disciplines.”
If you go to Google Insights For Search, it now redirects to Google Trends.