Google announced the launch of a new benchmarking feature for AdSense today called the Publisher Scorecard. This can be found in the Home tab of your AdWords account, and will provide you with a summary of how well your content, ad settings and pages are performing, compared to those of other AdSense publishers.
“It’s organized into different categories, such as revenue optimization and site health, with each category scored on a scale of one to five blue dots indicating your performance,” explains AdSense Product Manager Nick Radicevic in a post on Google’s Inside AdSense blog.
Here’s what the scorecard looks like:
“You can further understand your performance and the steps you can take to improve it by following the suggestions and improvement tips in each category,” writes Radicevic. “Items that you should fix will be flagged by a red or yellow exclamation mark and once fixed, may help to increase your traffic and/or revenue. You’ll also be able to see updates to your score as you make improvements. In case you’re wondering if Google will take any action on low scores, the answer is no – this in an informational tool only to give you greater insights into how your site is performing.”
More info about the scorecard is available in the help center.
This week marks the ten-year anniversary of AdSense. Last year alone, publishers earned $7 billion, according to Google.