Google announced today that AdWords for Mobile is now fully available, after being revealed a few weeks ago.
"AdWords for mobile gives you a quick overview of how your account is performing and allows you to easily make select changes to your keywords and campaigns," explains Miles Johnson of Google's Inside AdWords crew.
The following video shows how it works:
It also lets you keep track of key account developments by showing you the alerts and filters you've set up for the keywords and campaigns. "If you discover a problem that needs immediate attention, you can adjust keyword bids, change campaign budgets, and enable, pause, or delete campaigns and keywords --all directly from your phone," says Google.
Google considers AdWords for Mobile one of its "Ad Innovations." This is a site the company set up for advertisers to see the newer things it is doing with regards to online advertising. Other projects featured here include: remarketing, search funnels, click to call phone extensions, ad extensions, new ad models, YouTube video targeting, YouTube Insights, and others.