Google has introduced a new video series about search called Google Beat. The series highlights search trends on Google in the U.S.
Google Beat taps into both Google Trends and Google Insights for Search, as well as some additional tools to come up with a snapshot of what people are searching for. Google’s Emily Wood writes:
You’ve probably seen our previous deep dives into Google search trends, like our annual year-end Zeitgeist and posts here about search trends related to events like the World Cup, the Oscars® and beyond. Searches can be unexpected, and sometimes what’s popular one week could never have been predicted the week before (think of Falcon Heene, last October’s “balloon boy” or Steven Slater). We’re looking forward to seeing what our data will reveal.
It’s unclear if Google’s going to post all of the videos on its blog, but there is a Google Beat YouTube channel that you can subscribe to if you want to keep up with it.