Google-Backed VigLink Acquires Driving Revenue

VigLink has acquired outbound traffic monetization company Driving Revenue, which brings over $100 million of merchand...
Google-Backed VigLink Acquires Driving Revenue
Written by Chris Crum
  • VigLink has acquired outbound traffic monetization company Driving Revenue, which brings over $100 million of merchandise transactions to the company. VigLink says this makes the combined entity the "definitive leader" in the space.

    VigLink is a company that is backed by Google Ventures, Google’s venture capital arm. It’s a content monetization and affiliate marketing company aimed at bloggers. 

    "We offer a simple snippet of code you can install in your blog that automatically and transparently does all the work for you," explains VigLink CEO Oliver Roup. "We’ve catalogued and signed up for more than 12,500 affiliate programs and we collect all the performance information and deliver you a single integrated payment. In return, VigLink takes 25% of the incremental revenue you earn."

    "Driving Revenue was the original innovator in this space and has transacted well over $100 million worth of merchandise through their system," he says. "This acquisition provides us with the ability to accelerate our already burgeoning business, as well as to bring on a fantastic team with incredible depth in the affiliate marketing industry."

    "Quite simply, if you’re a Web publisher who hasn’t recognized the value of your outbound traffic, you are leaving money on the table," adds Raymond Lyle, CEO and Co-Founder of Driving Revenue. "Dozens of our publishers make six figure incomes for a one-time investment of one minute of work. Who isn’t interested in that?"

    The two companies combined, claim to track over 2 million publisher clicks a day and 3 billion monthly page views across over 12,000 merchant programs and dozens of networks.

    VigLink will keep all of Driving Revenue’s employees, who will continue to work from their Chicago-based office, though the company’s CTO and Co-founder, Jack Bafia, will join VigLink in San Francisco. Terms of the acquisition were not disclosed.

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