Google Announces +1 Button E-Commerce Partners

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Google says it has been working with Bazaarvoice and PowerReviews to make it easier for online retailers to get the +1 button on their product pages.

As you may know, Google has launched new sharing feature for the +1 button, essentially turning it into Google+'s version of Facebook's "like" button. Before, clicking +1 told Google that content would make for good search results. Now, it allows users to share content with their circles of friends too.

Google is already pushing the potential benefits this can have on online retail.

"We’re excited about the +1 button because it brings these personal recommendations to a place where many purchase decisions start -- the Google search results page," says Google Strategic Partner Manager Brian Lam. "Adding +1 buttons to your product pages makes it easy for your customers to recommend the products they love on your site with a single click. And thanks to recent improvements to the +1 button, they can take the conversation even further by sharing your products right away on Google+."

"We’ve worked with Bazaarvoice and PowerReviews to make it even easier to get the +1 button on your pages. Both companies have extensive experience in social commerce, and can help you develop the right strategy for implementing +1 buttons on your site," says Lam. "Looking for a couple examples of retailers using +1 to help their products stand out on Google search? Jockey (working with PowerReviews) and Golfsmith (working with Bazaarvoice) have already added +1 buttons to the product pages on their sites."

Bazaarvoice is enabling clients to implement the +1 button through its social platform.

“The next evolution of social brings our friends and peers into every decision we make, and we’re excited to partner again with Google to allow consumers to interact with leading brands through search in ways never possible before,” said Brett Hurt, founder and CEO of Bazaarvoice.

PowerReviews Uses Plus One Button

Google's +1 button is available to PowerReviews customers as part of its core ratings and review product.

“Google’s +1 represents an important step in the evolution of social commerce, because it gives retailers a way to capture the enthusiasm their customers have for their products and broadcast it across the web,” said PowerReviews CEO Pehr Luedtke. “Perhaps most importantly, this isn’t social simply for the sake of social, it’s a way for retailers to drive real business results by leveraging the power of recommendations made between friends and peers.”

Of course you don't have to go through either Bazaarvoice or PowerReviews to implement the button. You can simply install the code yourself, but for those using these platforms, it should be even easier.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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