Google Analytics Gets an App Gallery

Chris CrumSearchNews

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Google has launched the Google Analytics App Gallery, which includes 32 apps so far.

"All Google Analytics customers have access to a worldwide network of Google Certified Partners (formerly known as Google Analytics Authorized Consultants)," says Trevor Claiborne of the Google Analytics Team. "And now the ecosystem is growing further with developers who are creating a variety of applications on the Google Analytics platform."

Among the apps in the gallery are ones that let you work with analytics data in an Excel spreadsheet, and one that automatically implements Google Analytics across a WordPress site.

Developers can find more information here about how to publish apps in the gallery.

Google also announced it will be making a new set of AdWords reports available in Google Analytics over the coming weeks.

"These reports expand significantly on the AdWords reports you currently see in your account," says Claiborne. "For example, you can break out your AdWords traffic by actual search query, match type, distribution network, and many other AdWords attributes. We’ve added reports for day parting, placements, and destination URLs."

Developers can access AdWords info with the Google Analytics APIs, which Google says makes it much easier to combine AdWords and Analytics data for analysis and automation.

In addition to these announcements, AdWords Search Funnels are now available for all AdWords accounts.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.