Google Adds Shopping Campaigns To AdWords Scripts

Chris CrumAdvertising

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Google announced that AdWords Scripts now supports Shopping Campaigns.

AdWords Scripts was first launched two years ago. It's designed to let advertisers use external inventory data to change bids or pause/unpause keywords, output account stats to a spreadsheet, and use stats trends to change keyword or ad group bids.

"The current release allows you to work with existing shopping campaigns, create and manage product partitions and run shopping reports," says Anash Oommen from the AdWords scripts team.

Product partitions subdivide products along certain product dimensions, specify bids for products, or exclude products from bidding. Google explains this more thoroughly here.

Google offers an entire feature guide to Shopping Campaigns in AdWords Scripts here. It walks you through: an introduction; retrieving your shopping campaigns and adgroups; iterating the product group hierarchy; selecting specific product groups; updating a product group hierarchy; the "everything else" product group; creating a new shopping ad group; and running reports.

The company is looking for feedback in the forum, including bug reports and suggestions for improving the API usability.

Image via Google

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.