Gmail Gets a Long Overdue Setting

Google is launching a new option in Gmail that lets users turn of conversation threads. This is a feature that was innovative when Google released its popular email service years ago, but not everyone has been a fan of this style of email communication.

I’m not sure why it’s taken Google so long to offer a setting to turn the feature off, but better late than never, I suppose, for those who aren’t fans.

It’s a smart move, because it could entice some people to use Gmail, who have resisted the service based on conversation threads. I’m guessing some have, and this is another reason the move seems pretty overdue.

Gmail is one of Google’s most powerful weapons in the realm of social, which the company is putting an increased emphasis on now. It is in Google’s best interest for as many people to like Gmail as possible. I suspect Gmail will play an increasingly central role across Google’s whole universe as it adds social layers to more of its products, and places more emphasis on Google accounts/profiles.

This is a seemingly minor change that could have significant ramifications.

To adjust the setting, simply go to settings, find "Conversation view" and turn it on/off. Google will be rolling out the feature over the next several days.

Gmail Gets a Long Overdue Setting

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