Gene Simmons is a man with his own opinions, which he holds dear. Whether he is claiming rock and roll is dead — which is, thankfully, being challenged and disproven by Dave Grohl and Foo Fighters — or telling depressed people to go kill themselves, or calling reality TV music competition shows ‘sugar-coated shit’, Simmons is anything but shy.

Recently, Simmons was on Fox News, one of his favorite haunts nowadays, to promote a new book from him called Me, Inc.: Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business.

Gene’s book is described as, “a lifetime of field-tested and hard-won business advice that will provide readers with the tools needed to build a solid business strategy, harness the countless tools available in the digital age, network like hell, and be the architect for the business entity that is you.”

Gene claims that the book was “inspired by The Art of War,” the classic by Chinese strategist Sun-Tzu. He proposes “thirteen specific principles for success” that cover everything “from finding the confidence within yourself that’s necessary to get started, to surrounding yourself with the right people to partner with and learn from, to knowing when to pull the plug and when to double-down.”

Gene Simmons has written books about his business and personal life before. He’s a businessman, and he will continue to pump out product until the day he drops, and then he will probably have some entity that keeps on maximizing on what he has built for his children and their children. If Elvis can keep making money, you can sure bet Gene Simmons can.

In the Fox News interview mentioned above, Simmons was asked by Andrea Tantaros to expound on the opinion he sets out in the book that women should forego having a family and marriage until they have a career and financial independence established for themselves, apart from any man, first.

“This is a very complex and difficult question to answer so I’m going to put it as simply as possible. Women: Stop depending on men. It’s as simple as that. Imagine there are no men in life,” Simmons said. “Find out that thing that you’re good for that makes the money and then get married and or have children from a position of strength.”

Simmons points out that, statistically speaking, it is highly likely that a man will “run out on you”, and that a woman should be able to handle budgeting, have a more-than-adequate income of her own, and approach any relationship “from a position of strength.”