Author Gabe Zichermann recently stopped by the Googleplex to discuss his latest book, “Gamification Revolution.” Google has made the talk available on YouTube:

“Gamification: It’s the hottest new strategy in business, and for good reason–it’s helping leading companies create unprecedented engagement with customers and employees,” Google says in the video description. “Gamification uses the latest innovations from game design, loyalty programs, and behavioraleconomics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.”

The book itself is available on Google’s own Google Play.

More recent “At Google” talks here.