How does Samsung let us know that the Galaxy S IV will be unveiled tomorrow? Do they send out a press release? Or plaster ads all over Times Square? That’s all too easy and predictable. Samsung has instead employed the arts, in this case the art of dance, to get the world out.

What do dancers have to do with a smartphone? I’m not sure, but Samsung has apparently taken a cue from Microsoft’s Surface ads by incorporating dance into product launches. Thankfully, Samsung’s Flash Mob is classier than Microsoft’s dubstep fueled office parties.

The Galaxy S IV will be revealed at Times Square tomorrow at 7 p.m. Check out our previous coverage if you need a refresher on what to expect from Samsung’s new flagship mobile device.