The Disney animated film Frozen, which garnered an unexpected level of success after its release in November 2013, is expected to make it big this Christmas in the toy market. Frozen toys have topped lists of most wanted toys this Christmas, including The Toy Insider Holiday Guide: Hot 20 List and a list made by Toys “R” Us.
The Toy Insider Holiday Guide: Hot 20 List was compiled by Adventure Publishing Group and includes two items from Frozen, The Disney Frozen Cool Tunes Sing-along Boombox and the Snow Glow Elsa Doll. The first toy is a karaoke system that plays songs from the Oscar-winning soundtrack of the animated film, while the second toy is a doll based on the character Elsa, who can control ice and snow. Both toys are priced between $29.99 - $34.99 in the US.
The Snow Glow Elsa Doll was also chosen as a top toy this Christmas by Toys “R” Us, which claims on its website that its experts have spent “countless hours of testing each toy each toy to make sure it's as fun as it can be!”
“It’s going to be a Frozen Christmas, ice cold. The appeal is so broad, and it’s such a wonderful story that parents are happy to put merchandise like this in their kids’ hands,” Laurie Schacht, president of Adventure Publishing told Bloomberg.
Last year, toymakers were reportedly caught off guard by the success of Frozen, which garnered more than $1 billion in ticket sales, making it the fifth-highest grossing film of all time. Apparently, toymakers could not keep up with the demand for Frozen-related toys, which resulted in Frozen dresses being sold online for more than $1,000. This Christmas, Disney and its licensees are more prepared for the demand for Frozen toys with larger inventories of a wider range of products.
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According to Business Insider, there are a variety of Frozen toys and products available for children this Christmas. Princess Anna and Queen Elsa dresses, which were previously sold online at extremely high prices, light up and play 16-second clips of songs from the film. A set of Anna and Elsa dolls designed by Frozen animators features satin dresses and extra outfits and retails for $99.95, while Mattel’s Castle and Ice Palace Playset provides a play setting for each of the Frozen sisters. Meanwhile, fans of Olaf the Snowman can get the Hide-and-Hug Olaf, a stuffed toy that comes with a book detailing a new story from Frozen, or the Olaf Snow Cone Maker, which turns ice cubes into a frozen dessert.