In early 2011, Foursquare and American Express launched a partnership that allowed card-owners to score discounts and cashback by using Foursquare to check-in and spend at certain participating businesses around the country. The program made a big splash on Small Business Saturday (the shopping day after Black Friday) and featured offers like “spend $25 get $25 off.”
Later, Foursquare and AMEX extended those deals, even launching them across the pond.
Now, Foursquare is making a move to expand these offers to more types of plastic.
The company has announced that they will be extending these types of specials with both Visa and MasterCard, and most debit cards to provide similar check-in offers alongside participating businesses.
Foursquare is working with payment solutions company First Data and CardSpring to expand the seamless specials.
The AMEX/Foursquare deal has morphed over time to start producing more revenue for Foursquare, and the company says that the new deals with Visa and MasterCard will earn them a fee for every offer redeemed. It’s unclear whether that will be a flat fee per offer claimed or some sort of percentage deal.
“This is going to be a pretty core part of our revenue model going forward,” said Foursquare Product Manager Noah Weiss.
According to AdAge, the first offer that should be available today involves $1 off for $10 spent at 8,000 participating Burger King locations.
Since this is going to be a “core part of the revenue model,” it shouldn’t surprise you that Foursquare is also making these credit card deals more prominent within the app.
All you’ll have to do is sync your Visa, MasterCard, or AMEX with your Foursquare account to start earning cashback on purchases made through the app.
