If you run a Facebook Page, you may be very interested in some new features that are rolling out for admins. Eric Eldon at Inside Facebook has discovered that some admins are starting to see impression counts for each post, as well as the number of likes and comments for each impression.
Eldon spoke with BrandGlue.com‘s Jeff Widman , who is one of the admins that has so far been able to access this information (doing work for a site called Mint.com), and he says he is able to check things like how much the news feed algorithm weights individual items versus the fan page itself. He also says Pages are seeing "many more" impressions than fans. Eldon writes (and shows screenshots):
With Mint’s Page, for example, it has around 45,000 fans but a single post has more than 53,000 impressions. The 8,000 difference could be fans coming from the Page wall instead of their news feeds. But “it’s also a little uncertain where those 8,000 extra visits are coming from," Widman adds, "as the Insights package shows less than half the 8K page visits since that post appeared. Perhaps it’s counting each time someone sees the News Feed? So multiple Facebook visits in a single day appear as multiple impressions?"
Facebook Pages have become an increasingly great way for businesses and web sites to generate traffic as well as customer engagement. Facebook also recently launched it’s answer to Twitter’s retweet, which means that content pushed through pages have a much better shot at being shared more frequently throughout the social network (which is much larger than Twitter I might add).
In other Facebook news, the company is getting into customized data centers and is now letting application users get notifications through email. This means developers can seek out your email address on an opt-in basis (not much differently than a web site would do).