Facebook Gives Pages More Data On Their Call-To-Action Buttons

Facebook is providing Page admins with new insights into how users interact with their call-to-action buttons. Some admins are seeing a new “Actions on Page” tab in Page Insights. TheNextW...

Facebook Gives Pages More Data On Their Call-To-Action Buttons

Written by Chris Crum

Monday, January 25, 2016

Facebook is providing Page admins with new insights into how users interact with their call-to-action buttons.

Some admins are seeing a new “Actions on Page” tab in Page Insights.

TheNextWeb’s Matt Navarra tweeted about the feature (via AdWeek):

Facebook has added a new section on Insights for Page Admins – ‘Actions on Page' pic.twitter.com/RzBjhHyxAU

— Matt Navarra (@MattNavarra) January 22, 2016

@elanazak On the normal FB Insights Page. New section added.

— Matt Navarra (@MattNavarra) January 22, 2016

Facebook adds new data visualisations + design and layout changes to Insights for Page Admins pic.twitter.com/Zdsabyezfo

— Matt Navarra (@MattNavarra) January 22, 2016

As previously reported, some admins have been seeing new call-to-action prompts appear when they launch the Pages app.

Last fall, Facebook gave Pages new, larger call-to-action buttons on mobile.

Image via Facebook