Etsy announced today that it has updated its apps for the iPad and Android tablets to make them more user-friendly in time for all the holiday shopping that will be coming its way.

The apps come with a new look and feel, designed specifically for the tablet experience.

“The refreshed design for iPad and Android tablets highlights discovery in the shopping experience, and makes exploring the marketplace easier and more fun,” says Etsy’s Jaclyn Fu. “Shoppers can browse through top community picks in a new Trending category, see what tastemakers and friends are favoriting in a sleeker Activity Feed, or get lost perusing categories like Home & Living, Gift Ideas, Jewelry, and more. We’ve moved the navigation bar to the side to put shopping front and center and to make the app easier to use. The tablet experience also features a new Shop Info section where shoppers can learn more about the seller’s story and where their unique items come from.”

“This holiday season, more members will visit Etsy from mobile devices than ever before! Mobile visits are nearing half of all traffic to the marketplace, and we’ve been focused on making the shopping experience easier and more engaging for members on every screen size,” she says.

Etsy is also updating the Android phone app, letting shoppers use the same design as those using tablets. There’s also a new navigation, better search options and different shopping categories.

Image: Etsy