Etsy has launched a new browsing experience for it shoppers with the addition of new “browse pages”. Etsy’s Hebo explains in a company blog post:
A few months ago, we released a new way to browse items for Weddings. It’s been a success — those planning their weddings are able to find items more easily and purchases have increased, which is welcomed news for shoppers and sellers alike!
Building on the success of Weddings, we’re happy to extend this new way to browse to the rest of Etsy’s marketplace. If you look on Etsy’s homepage, we’ve moved the long list of Categories under More Ways to Shop and we’ve replaced it with new browse pages.
Here are a couple examples of Browse Pages:
With new browse pages, items are organized by what they are, who they’re for or what they’re used for, as opposed to them being separated by technique or material. The browse pages, based on search results, will also surface items in more than one place, as opposed to the old way where they were only surfaced in one location based on category. This should be good for creating more exposure for sellers.
Handmade and vintage items have been combined, and it’s now a filter that can be used from any browse page.
Etsy notes that the browse pages also make it easier for the site to highlight “of-the-moment” shopping trends, such as holidays, seasonal themes or things like iPhone accessories.
Etsy isn’t finished with making the browsing experience better. The company also hints at a coming region-based shopping experience. I suppose we’ll hear more about that soon.