Eric Schmidt's New Book Is More Loyal Than A Puppy

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Google Executive Chairman and former CEO Eric Schmidt has a new book coming out called How Google Works. He co-wrote it with former Google SVP and current advisor to Larry Page, Jonathan Rosenberg and Google Director of Executive Communications Alan Eagle. Page provides the foreword.

I wonder where Google's robot puppies fit into the spectrum of usefulness.

Here's the book's official description:

HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg learned as they helped build the company.

The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."

Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.

It's available for pre-order.

Schmidt's first book, The New Digital Age: Transforming Nations, Businesses, and Our Lives, which he co-wrote with Jared Cohen, was published last year.

H/T: Greg Sterling

Image via Google+

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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