“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
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eCommerce, Online Retail & Retail News
How to Start an Online Business Selling Digital Products
Starting an online business is never easy, but there’s hope if you follow some clear and methodical steps. Learn more below.
TrenDemon CEO: We Connect Content Marketing to Sales
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.
Foxconn Issues Accelerate Apple’s Plans to Diversify iPhone Production
Apple is stepping up its plans to diversify its iPhone production, moving more manufacturing out of China.
Intel CEO Calls China Sanctions ‘Inevitable,’ Says Supply Chain Must Rebalance
Intel CEO Pat Gelsinger has weighed in on US restrictions on China’s semiconductor industry, calling the measures “inevitable.”
SolarWinds Is in Trouble With the SEC Over Supply Chain Attack
SolarWinds is facing monetary and enforcement consequences as a result of its supply chain attack in 2020.
Workers at Amazon’s Largest Air Hub, in Northern KY, Push for Unionization
Amazon’s unionization woes are increasing, with workers at the company’s largest air hub pushing to organize.
eCommerce Email Marketing: Why Do You Need It?
When you are dealing in eCommerce, it is in fact important to have a good understanding of eCommerce email marketing.
Amazon Prime Is the Top US Streaming Service
Amazon Prime has pulled off a major win against Netflix, supplanting it as the top streaming service in the US.
Black Friday Online Sales Break Records Despite Inflation
The economy received a boost during Black Friday, with this year’s online spending breaking records despite inflation.
Want Faster Acceleration in Your Mercedes? That Will Cost $1,200 Annually.
Mercedes is the latest automaker to jump on the most deplorable trend in the industry, charging $1,200 annually for faster acceleration.
UK Regulators Investigating Apple and Google’s ‘Mobile Duopoly’
The UK is launching a market investigation into Apple and Google’s dominance in the mobile market, especially cloud gaming and web browsing.
Amazon May Deploy Facial Recognition to Confirm Seller Identity
Amazon is testing various methods to streamline seller identity verification, including facial recognition.
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.
Amazon Unveils Next-Gen Drone for Deliveries
Amazon has announced a new drone for deliveries, the MK30, offering a slew of improvements over its predecessor.
5 Best Tips To Improve eCommerce User Experience
It’s important to know how to step up to the place when it comes to improving ecommerce user experience. Learn more below.
How the Ecommerce Theme You Choose Helps to Deliver the Best Brand Experience
Ecommerce is a lucrative market for many businesses. By now, nearly every retail brand has either started or is working on launching an ecommerce store.
Customers Will Be Able to Use Venmo for Amazon Purchases
Amazon is prepping support for Venmo as a payment option, with plans to make it available in time for the holiday season.
Japanese Government Wants to Remotely Turn Down Home AC Units
The Japanese government is looking for unprecedented power over people’s home, wanting the ability to remotely turn down AC units.
Higher Prices Driving Verizon Customers Away
Verizon has the dubious distinction of being the only one of the top three wireless carriers to be losing customers.