eBay announced today the launch of the eBay Green Team Challenge, a program aimed at turning green shopping into a tangible environmental impact.

Under the program, the first 250,000 people to pledge to reuse on eBay, the company will protect an acre of rainforest in their name through a new collaboration with Team Earth, a coalition of non-governmental organizations, private sector companies and individuals convened by Conservation International.

Along with the launch of the Green Team Challenge, eBay has introduced a new green shopping site, designed to help people access green products.

The new shopping hub is a result of the requests of eBay Green Team members, a community of nearly 150,000 individuals committed to making greener lifestyle choices.

To promote the challenge, eBay is teaming up with Hearst Magazines for the second year in a row, for their month long "30 Days of Green" program. The collaboration features a three-page ad insert that will run in the April issues of all 15 Hearst magazines. The ads will feature a variety of eBay items and will aim to educate consumers about being green.

"We at eBay are constantly looking for ways to show our community of 90 million users that their shopping decisions can have real environmental impact," said Amy Skoczlas Cole, Director of the eBay Green Team.

"This year, through our collaborations with Hearst and Team Earth, we have the opportunity to not only educate millions of consumers about the green value of shopping used, but translate that action into tangible environmental impact."