Dailymotion has reached a deal with EMI Music to offer the record label’s library of music videos on its website, mobile site, iPhone app and the Dailymotion channel on Internet connected TVs.
Beginning in April, Dailymotion users will be able to view EMI music videos from artists including Coldplay, Katy Perry, Robbie Williams, David Guetta and others. The agreement makes use of Dailymotion’s ad platform, which will show ads with EMI videos on all three screens.
"EMI and Dailymotion are delivering what our large audience of music lovers truly want – to watch the music videos they love on their screen of choice," said Joy Marcus, General Manager of Dailymotion US.
"We are delighted to be adding EMI to our strong roster of music partners including Universal Music Group and The Orchard."
Dailymotion attracts 65 million unique monthly visitors and one billion video views globally, according to comScore.
EMI Music record labels include Angel, Astralwerks, Blue Note, Capitol, Mute, Parlophone and Virgin.