New Platform to Help Brands Curate Social Content

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With all the content online, it is hard for businesses to sort through all the noise and find what they really want. As a result, many content curation services have risen up to help serve this need.

One such service is Mass Relevance. It is designed especially for enterprises that want to better engage their customers. TweetRiver is the company's first product that not only sources, curates, and displays content, but it also creates participation around conversations on Twitter.

The platform runs by a "rule-based algorithm" that allows users to customize for their needs. At this point, Mass Relevance, specifically, targets the entertainment, media, retail, and manufacturing industries.

The subject of content curation also raises concern for content creators in terms of how their own content can get noticed in the midst of all the other content on the Web. Sam Decker, who is the CEO and Co-founder of Mass Relevance, believes that good content has to have context. Where the content is placed on a page, what is said about it, and how it is displayed and designed are all additional factors that influence whether or not it gets noticed.

What are your thoughts on content curation and getting noticed in all the noise?

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