Corona is launching a new text donation campaign to help The V Foundation for Cancer Research raise money for a cancer cure.
Starting March 1 through April 5, the “Find a Cure” text donation campaign invites people to text “DontGiveUp” to 85944 to donate $5 to The V Foundation, with all of the money going to fund cancer research.
“Crown and Corona are committed to giving back to such a deserving cause, and it’s our end goal to reach as many consumers as possible – both on-premise and online – to contribute a sizeable donation to further cancer research,” said Bill Hackett, president of Crown Imports, Corona’s exclusive U.S. importer.
“The ‘Find a Cure’ text donation campaign is just another part of our ongoing partnership with The V Foundation – helping to raise awareness and funds for such an important cause.”
In addition to donating via text, people can also visit the Corona and Corona Light Facebook pages to contribute to The V Foundation and share the “Find A Cure” promotion with others. In its first promotion with The V Foundation last December, Corona Light brand fans helped raise $20,000 for the organization as part of an awareness campaign via the brand’s Facebook fan page.
“We are so excited to be teaming up again with Crown and Corona to progress my brother Jim’s dream of finding a cure for cancer,” said Nick Valvano, chief executive officer of The V Foundation.