CNN Acquires iPad News Reader App Zite

Chris CrumIT Management

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CNN announced that it has acquired tech company Zite, which makes a news app of the same name for the iPad. CNN says it has already added Zite to its portfolio of digital products as a separate, stand-alone business.

Zite is an iPad news reader that uses personalization to determine what to show you.

KC Estenson, GM of CNN Digital said, “Zite represents the next generation of content discovery and personalized publishing and CNN wants to help lead in that space. We think we can advance the industry in a meaningful way that helps content creators grow their businesses while growing the distribution of a product that people already love. Zite’s technology can also be used to help CNN's Websites and apps serve more personalized content, making our current digital services even better.”

Zite CEO Mark Johnson added, “Zite is thrilled about combining forces with CNN to create a world-class news discovery platform. In CNN, we have found a partner who shares our vision and passion. Being part of the CNN family gives us the capital to grow Zite's business and continue to innovate in the space.”

Zite is currently available for free on the iPad from the App Store or iTunes.

Zite is currently only available on the iPad, but the company says it hopes to expand to other platforms - at least that's what the FAQ says. A spokesperson tells WebProNews there are no Android plans at the moment.

Zite: Personalized Magazine for iPad from on Vimeo.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.