Visa is sponsoring a campaign for Children International called "Click for a Cause" that will give new books to kids in need.
The "Click for a Cause" campaign allows people to click a button to trigger a $1 donation from Visa to purchase books for children living in poverty. Visa will provide Children International, a U.S.-based humanitarian organization, up to $50,000 toward the purchase of books to be placed in Children’s International’s nearly 100 libraries serving children in 11 countries.
"This is a great opportunity for us and for our children. Visa’s sponsorship of our "Click for a Cause" program will help us purchase more than 5,000 books for our libraries in impoverished communities around the world," said Jim Cook, President and CEO, Children International.
"Their support of this program definitely demonstrates Visa’s commitment to education and helping children find their way out of poverty."
According to the Institute for Excellence, only 10% of 6th grade students in Zambia can read at their grade level. UNICEF reports 31% of teen girls and 27% of boys in the least developed countries cannot read, keeping children in poverty throughout their lives.