Disclosure: Sears Holdings is an advertiser on WebProNews and participated in interviews for this article as part of their sponsorship.

Sears Holdings recently launched Fulfilled By Sears, a turnkey fulfillment service for third party merchants, that include products and services for online, in-store, mobile and fulfillment logistics.

“Our goal is to help our clients unify their business across all channels so that however their customers may shop – they have a single cohesive, seamless and delightful experience,” Bill Kiss, Vice President, Chief Digital Marketing Officer, Sears and Kmart Formats, tells WebProNews. “The solutions provided by Sears are designed to be flexible, allowing merchants of any size, shape or form to leverage Sears’ expertise, scale and technologies. Merchants can choose which solutions they need and implementation of the solutions are quick, easy and cost efficient.”

Fulfilled by Sears is competitive with other fulfillment solutions available in the market.

“It offers merchants with an enterprise-level fulfillment solution as a viable option for their business at an affordable price that is transaction based,” Kiss explains.

“Fulfilled by Sears offers a very simple and transparent pricing model without hidden fees,” he says. “For example, we do not have a separate, oversized rate card nor do we have multiple fee structures based on product types. Rather we have one simple rate card based on weight and dimension of the item regardless of the product type.”

“In addition, Fulfilled By Sears merchants can market and sell to ‘SHOP YOUR WAY REWARDS’ Members who buy and spend more, and who recently exceeded 60 percent of Sears transactions and sales,” Kiss says.

Sears promises merchants the instant ability to handle dramatic increases in order volume.

“Sellers can take advantage of Sears’ status as one of the country’s largest online mass merchants, with a sophisticated network of warehouses, technology, distribution centers and online order fulfillment processes,” Kiss says. “The process that handles Fulfilled by Sears orders uses the same fulfillment centers, technology, and workforce that are used for Sears.com orders – so sellers can feel comfortable knowing that spikes in volume are common and our fulfillment services and processes are designed with that in mind.”

They also claim to be able to reduce operating expenses for businesses (always a welcome feature).

“Fulfilled By Sears is a game-changer for sellers of any size seeking a way to grow income and sales without increasing overhead costs like storage, shipping and personnel,” Kiss says. “With Fulfilled by Sears you can cut out the high cost of storing and managing your own inventory and take advantage of Sears’ scale and expertise to grow your business, while avoiding increasing expenses. Plus, Fulfilled By Sears seller fee structure issimple, transparent and easy to understand.”

Merchants aren’t the only ones who will reap the benefits of Fulfilled By Sears, according to the company. Merchants’ customers will also feel some.

“Fulfillment and customer service is backed by Sears – a trusted brand with the distribution system in place to get customers their products quickly and safely,” Kiss says. “Sears Marketplace is an innovative community that allows sellers to sell products on Sears.com. Sellers work with Sears to provide our SHOP YOUR WAY REWARDS Members and customers with millions of additional items and endless aisles of unique products.”

Fulfilled By Sears comes in a pay-as-you-go model. It doesn’t charge order handling fees for items sold on sears.com, and without long-term commitments, sellers are free to leave whenever they want.

As of the time of this writing, they’re running a special promotion, where sellers can get zero pick/pack fees for items sold on sears.com and fulfilled by sears, as well as zero storage fees for the month of May, and a 50% rebate on inbound shipping costs if they sign up and ship Sears their inventory by the end of May.

Merchants using Fulfilled By Sears can earn a ” SHOP YOUR WAY Guarantee” badge.