Gaining some notoriety for holding his white persian cat a la a Bond villain on The Voice, Cee Lo Green and his cat were offered to do a remix of Del Monte’s annoying “Meow Mix” commercial.
The track features his well-known cat Purrfect, who he rescued this year and has brought in to The Voice studio to do a number of segments.
“Purrfect was thrilled to hear about this new deal with Meow Mix cat food,” Green said in a statement. “That sultry purr of hers is perfect for a modernized remix of the iconic Meow Mix jingle. Watch out cats!”
The track in available on MeowMix.com as a download or a ringtone, or you can listen to the streaming audio via soundcloud here. I admit that the beat and back-up singers make this version a little more tolerable.
“This is truly the ‘perfect’ opportunity to introduce the Meow Mix cat food jingle to a whole new audience of pet lovers,” said Sue Resnicoff, Director of Cat Food Marketing, Del Monte Foods, in a statement. “We’re so thrilled CeeLo and Purrfect the Cat were up for the job of remixing this classic and memorable jingle.”
The entire track is obviously comprised of humans making a “meow” noise, so I’m not exactly sure where Purrfect actually came into the picture. But it is pretty smart viral-ish marketing campaign for Del Monte.
[Source: The Hollywood Reporter]