“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now, says internet marketing experts Neil Patel & Eric Siu on their Marketing School podcast. What does work effectively they say are free tools.
Marketing innovator Neil Patel says that video is better than most marketing channels out there for getting traffic fast. In his latest video Patel explains how anybody can drive traffic to their website, and more importantly, drive sales of products and services.
“Do you want to know what’s better than being on page one of Google?” asked digital marketing expert Neil Patel. “Not just ranking number one, but owning the first page.”
Bitcoin.com founder and CEO Roger Ver is incredibly bullish on the entire cryptocurrency ecosystem despite recent reports of hacking. He says that if it wasn’t worth something or wasn’t useful hackers wouldn’t be wasting their time trying to hack it. Ver is focused on the bigger picture of taking cryptocurrency mainstream.
The CEO of LendingClub, Scott Sanborn, says that they are really looking to make membership in the club mean something and are working to take Lending Club and turn it into a “financial health club” that will help people successfully manage expenses.
Search expert Barry Schwartz reported in his weekly video update that there are early signs that Google is rolling out another search algorithm update this morning.
James Schramko of SuperFastBusiness talks about how to improve your sales presentations with one very simple change, remove anything that has nothing to do with the offer. Shift the focus to the customer by simply asking them questions.
Peter Lorimer, co-host of the Netflix show “Stay Here” which helps people successfully rent their homes on Airbnb. “To succeed in the world of short-term rental you have to offer more than just a comfortable place to sleep,” said Lorimar.