At Honeywell Innovation is Always the Key, Says CEO
At Honeywell Innovation is Always the Key, Says CEO

“Anything we do in Honeywell, innovation is always the key,” says Honeywell CEO Darius Adamczyk. “Whether it’s expanding into Europe, driving more robotics, a connected warehouse offering which we are bringing to customers and having a broader play, are the key technology levers for that business.”

The Secret to Subscription Business Models is to Think About Your Customers, Says Zuora CEO
The Secret to Subscription Business Models is to Think About Your Customers, Says Zuora CEO

“The secret of these business models or products is not just going beyond on products. Think about your customers,” says Zuora CEO Tien Tzuo. Zuora helps companies implement subscription business models into their existing products and services using their cloud-based software.

Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel
Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel

After you stop making these 5 deadly SEO mistakes your google traffic is going to increase, says digital marketing expert Neil Patel. Sometimes just making a simple change can dramatically increase your traffic.

The Marketplace Has Never Been This Dynamic, Says Disney CEO
The Marketplace Has Never Been This Dynamic, Says Disney CEO

In fact, in today’s world that’s changing so much, the marketplace has never been this dynamic, meaning speed of change is much faster. That’s technology, that’s consumer behavior driven by technology, it’s economics, it’s how things are marketed, anywhere you look.

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”

How IBM is Using AI to Improve Hiring and to Retain and Retrain Employees
How IBM is Using AI to Improve Hiring and to Retain and Retrain Employees

“We are the number one destination for Gen Z on Glassdoor,” says IBM CEO Ginni Rometty. “I get 8,000 resumes a day. I don’t make them go hunt for jobs. The AI talks to them and instead of you looking for jobs I’ll serve up jobs to you that actually match you. Our match rate of applying is 30 percent. With anybody else, it’s about nine percent.”

Twitter Scrapes Data From Your Tweets, Followers, and Clicks to Serve You Personalized Ads... Even With All Personalized Ads Settings Disabled, Says Reddit User
Twitter Scrapes Data From Your Tweets, Followers, and Clicks to Serve You Personalized Ads… Even With All Personalized Ads Settings Disabled, Says Reddit User

According to a Reddit post, Twitter still scrapes a lot of personalized data from you even with all personalized ads settings disabled. Reddit user u/dangeredwolf says that he noticed this personally and soon realized that Twitter’s own privacy policies actually allows Twitter to use certain personal information.

How To Keep Your Remote Employees Feeling Connected
How To Keep Your Remote Employees Feeling Connected

Video meetings, persistent team chat, and consistent in-person connections are all important for keeping a connected feeling with remote employees, says Lisa Walker, Vice President of Brand & Corporate Marketing at Fuze. “Remote employees will always talk about how they feel disconnected from HQ and disconnected from the company.”

Can AI Replace Your Boss?
Can AI Replace Your Boss?

Smart managers are the backbone of any business – but when leadership is running on empty, things can start falling through the cracks. When tasks begin piling up and managers’ attention is pulled in every direction, AI tools can step in to help.

How to Offer Free Tools to Drive Email Collection and Leads
How to Offer Free Tools to Drive Email Collection and Leads

You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now, says internet marketing experts Neil Patel & Eric Siu on their Marketing School podcast. What does work effectively they say are free tools.