When you are dealing in eCommerce, it is in fact important to have a good understanding of eCommerce email marketing.
- Marketing Strategies
Microsoft Adding ChatGPT Email Creation Into Viva Sales
Microsoft is taking another crack at Salesforce, integrating ChatGPT email creation into Viva Sales to make it easier for salespeople to communicate with clients.
How To Leverage AI To Optimize Your Email Marketing Strategy
Email has taken communication to newer heights as it is one of the most widely used methods for digital communication.
How to Reactivate Your Email List
Some novice marketers think it only takes a long list of subscribers to make their…
How to Develop and Deliver Effective Emails
With the growth of digitalization, emails are also gearing up for attention in this vast…
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
The Advantages of Using Outlook for Collaboration and Teamwork
In today’s tech savvy world, communication is key. Learn more about the advantages of using Outlook for collaboration and teamwork below.
Best Email Marketing Services for Businesses in 2022
As the end of the year is rapidly approaching, it’s time to check out some of the best email marketing services for your business.
Email Syncing: What is it and Why You Need it
Email syncing: what is it and why do you need it? Learn more about this in the article referenced here below.
Mailchimp Was Hacked, Compromising 100+ Customers’ Data
Mailchimp has admitted being hacked, with more than 100 customers’ data compromised.
Intuit Acquiring Mailchimp for $12 Billion
Intuit has announced it is acquiring email marketing service Mailchimp for $12 billion.
Keep Company Emails Safe from Phishing Attacks
Email services are central to modern communication. Ironically, 85% of emails today aren’t meant to…
Kroger CEO: Customers That Engage Digitally Spend Twice As Much
Kroger CEO Rodney McMullen says that customers who engage digitally come in more often and spend twice as much on average as non-digital customers.
COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising.
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud
“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers.”
Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Yesware can help companies and their sales teams more effectively drive lead generation.