Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

How to Offer Free Tools to Drive Email Collection and Leads
How to Offer Free Tools to Drive Email Collection and Leads

You can try a lot of stuff, but what used to work to collect emails doesn’t work as well now, says internet marketing experts Neil Patel & Eric Siu on their Marketing School podcast. What does work effectively they say are free tools.

Neil Patel’s Content Marketing Strategies for 2019
Neil Patel’s Content Marketing Strategies for 2019

In 2019, you need to think differently about your content marketing strategies. Google has so much content on the same topics that it’s difficult for average content to rank. You need to constantly create new fresh content that is unique.

Top Email Design Trends of 2019
Top Email Design Trends of 2019

In the Infographic ‘Top Email Design Trends of 2019,’ exclusively provided to WebProNews you by Email Monks, you will get a sneak peek into what kind of email marketing designs lie ahead.

Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’

Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Yesware can help companies and their sales teams more effectively drive lead generation.

Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019
Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019

Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses and content producers should embrace for successful digital marketing in 2019.

Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged
Chick-fil-A: Email is Our Biggest Driver of Keeping Somebody Engaged

“Email is certainly not the only driver of that but we have seen email being the biggest driver of keeping somebody engaged or re-engaging them,” says Emily Randall who runs interactive digital media at Chick-fil-A.

Groupon CEO: New Plan ‘Moving Us Away From Email Deals’
Groupon CEO: New Plan ‘Moving Us Away From Email Deals’

Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for consumers to find great deals and information and a utility for merchants to use every day to grow their businesses, according to Groupon CEO Rich Williams.

How to Turn Seasonal Shoppers Into Year-Round Customers
How to Turn Seasonal Shoppers Into Year-Round Customers

The outlook is pretty rosy for retailers this year. The high consumer confidence and low…

How to Use Email Segmentation to Drive Conversions
How to Use Email Segmentation to Drive Conversions

Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying…