How Mattel Optimizes Marketing on Walmart.com
How Mattel Optimizes Marketing on Walmart.com

How do you deliver the high conversion rates that Walmart and Mattel expect? If you don’t have the fundamentals down no campaign is going to be successful.

7 Pinterest Marketing Tools You Should Be Using in 2018
7 Pinterest Marketing Tools You Should Be Using in 2018

Every year, millions of new websites are launched, and they’re directly or indirectly competing for the same visitors you are. That makes driving traffic your website, increasingly more difficult.

Benefits of Adding In-App Advertising to Your Marketing Strategy
Benefits of Adding In-App Advertising to Your Marketing Strategy

Digital marketing strategies, like geo-targeting, are still important but brands and marketers believe that in-app advertising is the way forward. As a matter of fact, it has been estimated that global in-app revenue will reach $189 billion by 2020.

4 Strategies for Enterprise Content Management Success
4 Strategies for Enterprise Content Management Success

At the recent Enterprise World 2018 Conference, Stephen Ludlow, VP of Product Marketing at OpenText, spoke about the 4 strategies for content management success.

7 Most Attention-Grabbing Words to Use in Your Online Marketing
7 Most Attention-Grabbing Words to Use in Your Online Marketing

Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer’s attention while others might repel them.

5 Ways to Use FoMO in Your Online Marketing Strategy
5 Ways to Use FoMO in Your Online Marketing Strategy

It’s human nature to want to be “connected” or “in the know.” In the past,…

Why Live Streaming Should Be Part of Your Marketing Strategy in 2018
Why Live Streaming Should Be Part of Your Marketing Strategy in 2018

More and more brands are using live streaming to reach their audience and promote their…

Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018
Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018

Mobile devices were named the leading digital platform in 2014, overtaking laptops and desktops. Since…

5 Brands That Used Influencer Marketing to Raise Their Profile
5 Brands That Used Influencer Marketing to Raise Their Profile

Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing…

Email Marketing Trends to Watch Out for in 2018
Email Marketing Trends to Watch Out for in 2018

The number of email users have grown exponentially over the years, and there’s no sign…