Logitech has a new ad for its Revue device (the set-top box/Blu-Ray player with Google TV) that has Kevin Bacon playing a guy that is a huge Kevin Bacon fan in what quite possibly is some of Kevin Bacon’s finest work to date.
Maybe this ad is just what Google TV needs to pick itself up after a disappointing launch.
Logitech’s description for the video says, "Can watching too much Kevin Bacon on the Logitech Revue with Google TV actually turn you into Kevin Bacon? Ivan Cobenk has his fingers crossed."
It will be interesting to see if Logitech produces more Ivan Cobenk commercials in the future or similar ads with other celebrities.
The Revue is arguably the most imporant device for Google TV’s initial success because its cheaper and much more practical for consumers than buying a whole new TV (from Sony). The true success of the platform, however, will really rely on the number of devices it can get on – the Netflix model (or Android for that matter). If it can get on a wide range of devices, including things like Sony’s Playstation, that will be a huge win for Google TV, even if it doesn’t get the TV networks on board (though that would be pretty helpful too, I’d imagine).