Return Path released a new email engagement benchmark report called The Hidden Metrics of Email Deliverability, which gives readers sector-specific results for email metrics includ...
Yelp is no stranger to controversy, and this time it finds itself making headlines after now former employee Talia Jane wrote a lengthy open letter to CEO Jeremy Stoppelman complai...
Study after study has shown that businesses are really bad at social media customer service. There are certainly exceptions, but on the whole, businesses just suck at responding to...
Yelp has entered a data partnership with social media monitoring platform Sprinklr to enable businesses to monitor Yelp reviews and analyze sentiment. This is the first such partne...
About three years ago, Yelp launched its revenue estimation tool to enable local businesses to compare their Yelp-driven business to the national average. It would multiply custome...
LinkedIn announced a partnership with hourly work marketplace Snagajob in an effort to create new resources for jobseekers looking for this kind of work.
The partnership will b...
Introduction to Outreach Marketing
Outreach marketing is a marketing strategy that focuses on human-to-human connection and consumer psychology to position ideas, brand...
Back in 2014, Groupon launched an app called Snap, giving users cash back on certain products they buy at grocery stores. The concept was that you would go grocery shopping, then f...
Slack is celebrating its birthday with a new infographic highlighting its user base and a number of other stats.
As the company notes, it hit 500,000 daily active users a year...
Amazon announced that Amazon Web Services is acquiring NICE, a software and services provider for high performance and technical computing.
NICE will operate under its existing...
Groupon just reported its financials for Q4 with what the company calls "stronger than expected" results, including a record Black Friday and Cyber Monday period.
Revenue grew t...
Twitter reported its Q4 and full-year financials on Wednesday, and while they met or exceeded expectations on revenue and earnings, user growth stalled and threw up a huge red flag...
Twitter just released its financials for the fourth quarter, meeting Wall Street expectations on revenue and beating on earnings per share ($710 million and 16 cents respectively)....
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