CustomerExperienceNews

It's no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost profit margins. In fact, one recent study showed that persuasive perso...

How to Figure Out What Your Potential Customers Really Want

It doesn't matter how good your product is or whether you offer the best service. Consumers will not purchase it or hire you if they don't want or n...

How to Turn Seasonal Shoppers Into Year-Round Customers

The outlook is pretty rosy for retailers this year. The high consumer confidence and low unemployment rates mean that people have more money to burn...

SAP CEO: It’s All About the Customer Experience

SAP CEO Bill McDermott, in a wide-ranging...

Chipotle CEO Going Digital to Create a ‘Frictionless Experience’

Chipotle is moving in a digital direction, with their digital business up 48 percent over last year. The company has introduced a new app, digital l...

How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized

Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way. Joseph Godsey, Head o...

How to Use Data to Become Incredibly Customer Centric

Steve Stone, former CIO of L Brands and Lowes, recently...

Marriott Using Salesforce Einstein to Reinvent the Hotel Experience

Salesforce Co-founder & CEO Marc Benioff announced at the Dreamforce conference a new partnership with Marriott that is going to bring the power...

Adobe Creating an Industry Around Digital Engagement and Customer Experience Management

Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create...

How Adobe is Using AI to Transform the Customer Experience

Adobe has now integrated their artificial intelligence platform Adobe Sensei into Photoshop and most of their creative products. "Ad...

Successful CEOs Understand The Customer Journey

Ryan Deiss is the co-founder and CEO of DigitalMarketer,...

Denny’s Says That Google Ads Are Bringing Customers to the Table

The Google Ads Team recently provided an interesting profile on how Denny's focused their marketing on digital in order to reach people as the...

What Are Businesses Trying to Accomplish with AI-Powered Customer Support?

Everyone hates automated customer support... right? Actually, every customer hates automated customer support. Companies love it because it saves them money that they assu...

4 Ways to Attract New Customers in a Competitive Market

One hard truth that new entrepreneurs find out quickly is that, running a business is hard and they'll have to compete if they wan...

Walmart May Bring Customer Service Drones to Its Stores Soon, Retailer Files Patents

Walmart has always been known to push boundaries. The company is continuing this innovative culture with its recent filing of patents for keeping tr...

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