On December 26th, 2014, men, women, and children – food drunk from the previous night’s Christmas feast – will gather in the living room to enjoy the world’s first Bitcoin Bowl.

Hello pops, you say as your elderly father picks up the telephone. How’s it goin? You watching the Bitcoin Bowl tonight?

The what?

The Bitcoin Bowl – I hear it’s gonna be a real doozy.

*Click*

Bitcoin solutions company BitPay is behind whatever this is, which will be existing for whatever reason until the contract is up in 2017. The Bitcoin St. Petersburg Bowl replaces the old name for the American vs. ACC conference showdown, the Beef O’Brady’s Bowl.

Attention College #Football Fans! We are officially the Bitcoin St.Petersburg Bowl! #btcbowl @BitPay pic.twitter.com/A3GqZG9MdA

— Bitcoin Bowl (@BitcoinBowl) June 18, 2014

“Our goal is to continue to move bitcoin into the mainstream and sponsoring the St. Petersburg Bowl offers us that opportunity,” said Tony Gallippi, Executive Chairman for BitPay. “College football fans and the bitcoin community represent a similar target demographic – tech-savvy men between the ages of 18 and 40.”

Tickets will go on sale later this year, and yes, you will be able to pay with bitcoin. From now until then, you can figure out how to explain what the f*ck bitcoin is to your dad.

Image via Bitcoin Bowl, Twitter