Bing launched a new Politics site with “Bing Pulse” ahead of the State of the Union address, and is now sharing some insights from the endeavor.
“Last night, millions of Americans tuned into President Obama’s State of the Union address – and Bing stood alone in giving people a rare opportunity to give real-time feedback and access live social data at Bing.com/Politics,” says Mark Penn, Corporate Vice President, Microsoft. “Powered by Bing search technology and its unique social search experience, Bing’s State of the Union experience featured the breakthrough Bing Pulse – what turned out to be the largest live online poll in history.”
Bing partnered with FOX News on the site, offering what Bing described as a “non-partisan online destination designed to meet” the “growing need for up-to-the-minute political information and second-screen experiences”.
The Bing Pulse receieved 12.9 million votes, according to Bing, allowing people to join the conversation by “voting” every five seconds on their reactions to President Obama’s speech. Live results from the feature were shown on FOX News.
The search engine released the following infographic looking at real-time reactions to the speech:
Here’s a look at some findings from Twitter.
